According to Investopedia, Diffusion of innovations theory is a hypothesis outlining how new technological and other advancements spread throughout societies and cultures, from introduction to widespread adoption. In other words, it seeks to explain how and why new ideas and practices are adopted, with timelines potentially spread out over long periods.
While there are many examples that can be used to explain this theory more in depth, I am going to use Google. Google was initially made to organize the worlds information and make it universally accessible and useful. While it still is very much that, Google as a company has transformed into so much more with the use of Google Maps, Google Drive, Google Photos, Youtube, etc.
Once Google started receiving outside funding and financing, many people started to prefer using the search engine over other competitors such as Yahoo. Every year, Google's users were skyrocketing. Just 5 years after the company started, Google was receiving over 200 million searches a day.
However, while google is used by billions now worldwide, there are always downsides to technology. The main point being, we have become addicted. So much so that we as a society have become so dependent on the search engine to give us information. I do not even want to think about how people would react if Google shut down for a day. It has completely changed our way of thinking and without it, we would not know how to obtain even basic information such as how to get to the nearest coffee shop.
As you can see, there are negatives and positives to all kinds of technology especially in the world we live in now. But because we are so adjusted, there is no other way to keep going besides advancing.
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